A Brand, a Brand - Is This a Hot Thing in the Moment?

Some brands are going to do an authentic way, that is from a place of building in a native, web three building way. Others are just going to be like, oh, this is a hot thing in the moment. And i think t this is really going to very brand, a brand, yes, i think this. We see this playing out with celebrities too, as you mention. In some ways, i feel like the celebrities that i see at least engaging the most with the space, call it like, hello sunshine, reas with her spoon there. They've been very involved, or seen evil angoria on a bunch of spaces and haven't dropped their own projects yet.