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Our Most Disruptive Moments! Reflecting on 700 Episodes [Business, mindset, entrepreneur, disruptors]

Disruptors

CHAPTER

The Schools Don't Teach Sales and Marketing

If you want to build an architect's practice, surely part of it is gaining clients. And if there is no money, there is no career. So focus on sales and marketing. Don't see it as selling out. See it as selling in. Wor they don't teach it. I was an artist. I went through out schoole. They don't teaching it. No, never. Once. There is no honour in starving for your art, none. Whatever. But that's how the school system is set up. An artists ir in particularly dire position, because as a visual artist, for example, you're also competing with all the dead artists who wewho already have

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