How to Build a Pre Launch Runway for Your Digital Course

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The pre launch runway is 30 to 60 days before you open the cart to your digital course. This period of time should feel a little more intentional than the time before, and you're really working on creating warm relationships in leads. To help yous y plan out your pre pre launch runaway content, i've created a free, three months, plug and play content calendar templet.

The must-dos to make sure your audience is ready for your digital course

Imagine this scenario:

You’ve got a solid email list. You’ve built up your social media following. You’ve got an engaged audience, they’re resonating with your content, and they want more. You know that the next step would be to serve up a digital course…

But here’s the thing. You don’t have a course… yet! Not only do you not have a course, you don’t even have it mapped out.

This is a great problem to have -- and the good news is, you are about to learn how to bridge that gap until you have your digital course up and running.

And let me tell you, this period of time -- when you have an audience who is genuinely excited and interested in your topic -- is very important, because the last thing you want to do is lose their attention.

In this episode, you’re going to learn what you absolutely must do to make sure that you’re creating content that will set your audience up perfectly for moving into your digital course when the time comes.

You’ll also take away five tangible ways that you can stay top of mind while you work diligently behind the scenes to bring your box office digital course to life.

I hope you have your listening ears on because this episode is jam packed full of my best tips and tricks -- so tune in and enjoy!

Here’s a glance at this episode...

[05:11] Before you launch, do a 30-60 day pre launch runway to build momentum and attract a bigger audience.
[08:38] Be mindful about what you're putting out there. Find your ideal customer avatar, and create content for them that aligns with your future course.
[11:16] Ask yourself: Where is my audience now and where do they need to be? What do they need to learn? What mindset shifts do they need to make?
[12:17] Strategy 1: Tell stories about how you or other people have gotten results through your process.
[12:57] Strategy 2: Take them behind the scenes. People love it when you share little tidbits about your life and business.
[14:55] Strategy 3: Hint to your audience that you have a program coming their way. Have conversations that help them move forward towards your course.
[18:21] Strategy 4: Create a waitlist landing page and segment the emails that come in through that page. Ask your audience to sign up to get the latest news.
[20:12] During your pre-launch runway, create weekly content that's aligned with your upcoming course. Email your subscribers and share a lead magnet weekly.

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