5min chapter

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Campaign Throwback: 'Soccer Moms'

FiveThirtyEight Politics

CHAPTER

The Rise of the Soccer Mom in Politics

This chapter explores the growing influence of women voters in American politics during the 1970s and 1980s, focusing on how societal changes shaped their political engagement. It highlights the 'soccer mom' phenomenon and its impact on electoral outcomes, particularly in the 1996 election, while examining the intersection of real trends and media narratives.

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