How to build a brand on TikTok - Sofia Hernandez
Uncensored CMO
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Revolutionizing Branding in the TikTok Era
This chapter explores the transformative impact of TikTok on branding strategies, urging companies to embrace flexibility and authenticity in their collaborations with content creators. Highlighting successful case studies, it illustrates how brands can achieve significant visibility and engagement by leveraging organic storytelling and personal connections. The discussion emphasizes the need for brands to adapt to a diverse audience and navigate the balance between creativity and measurable results in the creator-driven landscape.
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