Marketecture Live: Bill Wise and Grant Parker on the New Innovid
Marketecture: Get Smart. Fast.
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Navigating the Ad Tech Landscape
This chapter explores the evolving roles and dynamics between Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) in the fragmented ad tech environment. It highlights the shift from a duopoly to a more competitive market, underscoring the strategic role of ad servers and the implications of antitrust issues regarding Google.
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