Exploring Barriers to Electric Vehicle Adoption

There are more electric vehicles on the market than ever before. But, Canadian car shoppers are showing less interest in buying an E-V, citing a number of concerns that have always dogged the technology.  

In today's edition of the Big Story, host Mike Eppel is separating myths from reality and look at whether the automotive industry needs to look at its messaging to consumers.  

Today's guests: Jason Clifton, Partner, Electric Mobility Practice at E-Y Canada AND Erik Novak, Professor of Business and Sustainability at Seneca College and the editor of the Novak Report.  

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