#089: How He Used Organic Content to Build a Brand from Scratch
The Turning Pro Podcast
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Crafting a Brand with Gen Z in Mind
This chapter explores the journey of creating a brand inspired by Gen Z's cultural dynamics, starting from a playful idea to selling cassette tapes from their NYC apartment. It highlights the challenges faced during the execution phase, including legal hurdles and overwhelming demand, while emphasizing the importance of emotional connections in branding. The conversation also examines the intersection of technology, design, and cultural relevance, offering insights into building a brand that resonates authentically with today's audience.
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