Building a Flywheel
In the Sauce
The Importance of Investing Time and Studying Your Customers
"Companies should not be static and thinking about lifetime value," she says. "If we can make sure that we are super serving the people who have been there since the beginning, we're really playing a long game" She advises her clients to get out of their bubble by studying customers' identities as well as social media sites like TikTok.
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