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4min chapter
How to Build a Billion Dollar Outbound Sales Team w/ Carrie Bosworth (SVP Sales, Checkr)
The Science of Scaling
Evolving Ideal Customer Profiles and Sales Segmentation Strategies
This chapter explores the complexities involved in defining Ideal Customer Profiles (ICP) for outbound sales teams, focusing on the significance of customer lifetime value (LTV) over customer acquisition cost (CAC). It also discusses the strategic shifts in sales segmentation during the COVID-19 pandemic, advocating for a more adaptable approach based on account size and industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode