The Science of Scaling cover image

How to Build a Billion Dollar Outbound Sales Team w/ Carrie Bosworth (SVP Sales, Checkr)

The Science of Scaling

CHAPTER

Evolving Ideal Customer Profiles and Sales Segmentation Strategies

This chapter explores the complexities involved in defining Ideal Customer Profiles (ICP) for outbound sales teams, focusing on the significance of customer lifetime value (LTV) over customer acquisition cost (CAC). It also discusses the strategic shifts in sales segmentation during the COVID-19 pandemic, advocating for a more adaptable approach based on account size and industry.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner