Unpacking the Wellness Industry

This chapter explores the intricate and often misleading landscape of the wellness industry, analyzing the varied definitions and cultural perceptions of wellness. It addresses the prevalence of pseudoscience, particularly among women, and the pressures they face from a marketing culture that promotes unrealistic health standards. The discussion includes a critique of how wellness trends overlap with diet culture, reinforcing harmful narratives about self-worth and the commercialization of personal well-being.