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The Travel Giant Built on Billions of Reviews | Steve Kaufer on TripAdvisor

Grit

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Navigating Decisions with AI and Social Proof

This chapter explores the impact of social proof on decision-making in travel and entertainment, highlighting user-generated content and the humor in one-star reviews. It discusses the potential of AI to personalize travel recommendations, simplifying the booking process while sharing insights from entrepreneurial experiences post-TripAdvisor.

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