247 - Key Strategies That Excel In Service Industries AND BEYOND with Tommy Mello
The Ultimate Entrepreneur
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How to Be Preeminent in Business
You can be mediocre, or you can be pre eminent and catapult above the maddening crowd in whatever category or service you offer. In order to do it, you start by establishing yourself as the most trusted adviser in the category that they need to talk to irrespective of whether they buy or not. You want to have a perspective that is different and everyone else sow. If you say you are my customer, your saying, i am no better than anybody else. Is nothing distinguishing me. I am generic. I am mister commodity. Most people fall in love with the industry they are building; if you don't shift away from being what other people call 'the marketig ain,' then
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