How Do You Respond to People Who Think Data Is Big Brother Is Not the Boogie Man?

There's a large contingent of people maybe they're not marketers who are really concerned about the flip side to that, you know, privacy rights and how it's handled. So I've evolved a lot on that when I first started the industry and people were freaking out that you know you search for shoes and then all of a sudden Nike ads were following you around the Internet. If you are someone who understands STEM, I highly encourage you to consider running for office because not enough of our leaders understand it or can wrangle the boogie man.

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