The Product Experience cover image

Testing Business Ideas – David Bland on The Product Experience

The Product Experience

00:00

Testing Business Ideas through Strategic Experiments

The chapter focuses on the importance of desirability, viability, and feasibility in business design thinking and stresses the need for practical experimentation. It highlights methods for selecting experiments, identifying risky assumptions, and using a two by two exercise to prioritize critical areas for validation.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app