Work That Sparks You

Jonathan Mankoff: I wrote the book largely because i kept getting asked this question, what should i do with my life? And when i get asked that, it's primarily in the context of work. How do i find and do work that gives me this feeling of being alive? He started to wonder if there were an identifiable, mappable set of impulses that was fairly universal across all people. "There are these really universal and fairly basic impulses, but they show up in completely unique ways," he says.