007: Change resistance, segmentation, & nurturing your audience
The Marketer's Mind with Todd Brown • Marketing Topics That Push the Boundaries
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How to Segment Your Leads Using Infusion Soft
The way we did that without getting technical is they would opt-in on the main landing page and then we would automatically bring them to this intermediary page. Behind the scenes, what happened is when they clicked on the appropriate image, it, they were segmented behind the scenes. And so it gave us data, it segmented the lead, it put them into the appropriate email follow-up process and it brought them to the appropriate destination page right off the bat.
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