Threading Together Inclusivity and Functionality to Build a 7 Figure Activewear Brand
Shopify Masters
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Is That Still a Strategy That Works?
I think there's soething to be said about how if you have a unique approach, or unique messaging, or something new and fresh, it goes a really long way for opening doors to media. We recently did a colleveration with an indigenous artist here in australia on a print for ot one of our collections. And we do continue to get wor from the media, and it's a really good channel of getting traffic to the whim side. I like that due to the kind of products that you're putting out there, there's now a new story to tell.
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