SaaStr 628: Revenue Alignment: How to Pull Marketing, Sales, and Customer Success Together with Divvy CRO Sterling Snow
The Official SaaStr Podcast: SaaS | Founders | Investors
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The Right Structure Starts With One Owner
"A right structure starts with having one owner and that person has the responsibility for the entire funnel," he says. "If I would have been pissed off at sales for not closing the marketing leaves, I simply would have been getting angry at myself." He adds: "That mindset will flow to every single person on that team"
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