Premium Pricing Is Not About Greed or Better Margin

On the show today is Alex Hillman. Alex is a partner of Stacking The Bricks (which produces the popular 30x500 course), founder of the OG co-working space IndyHall, and the author of The Tiny MBA.

I wanted to bring him on because Alex doesn't consider himself a marketer, but he's a fantastic marketer. He and Amy Hoy are always top of mind for me when I think of marketing digital products like courses and books.

You'll hear about the similarities between teaching and marketing, "flintstoning" marketing and avoiding the temptation to automate, scale, and delegate everything, how he's marketing his new book, The Tiny MBA, and how to build an audience in way that's truly helpful and not spammy or self-promotional.

More on Alex:

• @alexhillman on Twitter
• Use the code SWIPEFILES to get 20% off The Tiny MBA

Here's the Twitch streamer Alex referenced: Harris Heller launches Streambeats

Sponsored by SparkLoop — the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial → sparkloop.app/eim

🙌 Thank Alex for coming on the show with a quick tweet

If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership

I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com

You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning. 

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.