On Category Creation, Languaging, and Why Competition is for Losers
Friday 5: Five Weekly Lessons from Bestselling Books, Essays, and Lectures
The Importance of Avoiding Competition
All happy companies are different. Each one earns a monopoly by solving a unique problem. All failed companies are the same. They failed because they failed to escape competition. And what we're going to talk about today is why you want to stop competing along this axis of better and start competing along thisaxis of different.
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