78 - Market the Way You Buy | The Marketing Millennials with Daniel Murray
GTM Live
00:00
Win Before Google - That's the Only Reason You're Not in Google
Thare: If you're winning before someone gets the gugle, like they you're not. People discover products in a different way and that is a super portant insight for everyone. And so what's happened over the past two decades since searchwas was in its prime, is that it's become way more competitive - buyers are going elsewhere. All the trends are happening against what most marketers are doing right now instead of them finding the place where they can lean in.
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