6min chapter

The CPG Guys cover image

The Full View of Consumer Behavior with NIQ’s Liz Buchanan & Troy Treangen

The CPG Guys

CHAPTER

NITU's One Data Model Brings All These Products Together

NITU is rolling out discover into 85 countries and to every single NICU customer. It's a new system of record toolset for our customers who are working with either Omni shopper Omni sales or both. The industry has reinvented itself a bit kind of in a post-COVID world, so we took the opportunity to say yeah let's think about new ways that we can solve these you know new problems and bring new capability to market. We got some great customer feedback hot off the presses this morning that they were going to have to keep a number of their legacy reports sort of as expected through the model.

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