Using ChatGPT for Persona Research

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Ep. 374

Is ChatGPT the most impactful tool in the marketer’s tech stack?

Kieran and Kyle Poyar, creator and writer of Growth Unhinged, dive into the revolutionary ways marketers and go-to-market teams are using generative AI to transform their workflow—faster, smarter, and with more impact than ever before. Learn more on how marketers are leveraging ChatGPT for persona research with deep context, creating differentiated product positioning, and optimizing growth experiments to make better business decisions.

Mentions

• Kyle Poyar https://www.linkedin.com/in/kyle-poyar

• Growth Unhinged https://www.growthunhinged.com/

• ChatGPT https://chatgpt.com/

• Clay https://www.clay.com/

• Lovable https://lovable.dev/

• Jellyfish https://jellyfish.co/

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Host Links:

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Kieran Flanagan, https://twitter.com/searchbrat 
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.