This time, I treated it like a game or like game day. I created 23 emails, 40 plus tweets, four threads, two videos, one Twitter spaces. But if you believe in your product, you need to go all in. You can't help people if you don't reach them. It kind of boils down to a simple economic set,. It's like, how many people can I get to click this page on the basis that a certain percentage will convert?

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