#308-The Power of POV: A Deep Dive into WTI's Unique Approach to Product Reviews
Wizards of Ecom
00:00
The Stack Rack
WTI stands for what tools inside. We started out, we actually invented a product, you may have heard of it, it's called the Stack Rack. People thought it was a great product, but they would put it in their stores and would sit on the shelves and it wouldn't move. So that's why it's really quite an interesting, interesting story. And believe it or not, WTI, we tried it is relatively new in our brand change. But WTI has been around for many years now and it stood for, for all that time, it stood forwhat tools inside.
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