Navigating the Hierarchy of Growth Metrics

Ever wonder how $10M+ ecommerce brands make their next move?

In this episode of the Podcast, Taylor and Richard walk through a real world growth scenario pulled directly from CTC’s work with a 9-figure brand. Using live data from our proprietary platform, Statlas, we break down exactly how our team evaluates performance, spots hidden opportunities, and decides what to do next.

What You’ll Learn:

• What to do when you’re overperforming

• Why beating your forecast might signal a problem

• How a growth strategist holds the tension between short-term efficiency and long-term scale

• The metrics and hierarchy we use to power every decision

If you’re serious about scaling your brand with clarity, precision, and profit in mind this is the inside look you need.

Show Notes:

• Go to https://your.omnisend.com/CTC to get 20% off your first 3 months with code CTC20.

• See Taylor’s Tweet: https://x.com/TaylorHoliday/status/1920552618914373992

• Explore the PROPHIT System: prophitsystem.com

• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm