What's the Promise of This Offer?

i recently did the pick my brain a session in market like a pro so once a month i do a session called pick my brain. It can be related to marketing, or business or anno, anything they need advice on. And one of the themes and things i saw myself in over and over in all the questions was asking them what is the promise of this offer? What result am i going to get? What transformation am I going to have? Whom i will be afterwards? Know, do and me. Those are the three things. What will be, what will i know? What will i be able to do, and who will i be?