Marketing in the Behaviors Don't Always the Line, Right?

Marketing is about having some sort of cognitive empathy and maybe the emotional empathy, so you know what your consumers are thinking. I think we see a great surge of empathic concern in many directions, in a much more universal context than we might have seen in previous generations. But at the same time, i wonder if that is also tempered by e a greater concern around how one is being perceived out in the world.