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Sub Pop Records: Bruce Pavitt and Jonathan Poneman
How I Built This with Guy Raz
Sub Pop - Is It the Next Nirvana?
In the late nineties, subpop was hanging by a thread. What was going on that almost caused subpop to collapse? We were spending too much money. For the sub hop experience, there are labels where they can get more flattery. But if they want the sub pop experience, they come to sub pop. And that's something, eh, it's intangible. It's not something that you can lay out in dollars and cents....
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