Instagram: Kevin Systrom & Mike Krieger (2017)
How I Built This with Guy Raz
How Did You Turn Bourbon Into Instogram?
instagram.com is a photo-sharing app that lets users post photos to the social network. It was founded by Mike Ritkowski and Eric res, who raised half a million dollars in seed funding. The company has since been acquired by Apple for $1 billion. In an interview with iReporters, Ritkovsky explains how they pivoted from their original idea of posting bourbon pictures on Instagram into what's now called instogram.co.
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