Intro

This chapter explores various strategies for selling products and services, with a strong emphasis on the role of paid marketing. It underscores the importance of strategic investment across multiple advertising platforms and highlights the inherent risks of overspending without guaranteed returns.

Transcript

chevron_right

Play full episode

chevron_right

Transcript

Episode notes

#470 If marketing and sales are your business, then understanding all the ways to reach your customers is critical! In part 2 of Module 5 from our Build My Money Machine program, host Justin Williams dives into six more proven strategies to promote and sell your product or service — including paid ads, partnerships, live events, online platforms, word of mouth, and more. You’ll learn how to test and scale campaigns without burning cash, creatively leverage other people’s platforms, and focus on what works for you. This lesson is packed with insights to help you take targeted action and build serious momentum without getting overwhelmed! (Check out ⁠⁠⁠⁠⁠Part 1⁠⁠⁠⁠⁠!)

What Justin discusses on today's episode:

+ Paid marketing strategies explained

+ Why testing before scaling matters

+ Leveraging other people’s platforms (OPP)

+ Power of strategic partnerships

+ Using online marketplaces like Amazon

+ Promoting through live or virtual events

+ Driving growth with word of mouth

+ Importance of focused action

+ Expanding and niching strategically

+ Don’t wait — just start now

Watch the ⁠⁠⁠⁠video podcast⁠⁠⁠⁠ of this episode!