How The Best Companies Pivot During A Bad Recession
Marketing Against The Grain
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Navigating Challenges: Strategies for Growth
This chapter examines the interplay between economic downturns and social media usage, as engagement spikes during crises. It discusses how recessions can spark entrepreneurial ventures while stressing the need for firms to balance short-term defensive tactics with long-term strategic investments. By drawing parallels to poker strategies, it emphasizes the importance of maintaining a long-term vision amidst immediate pressures.
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