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4min chapter
The Invention of Hydration
Decoder Ring
Why You Shouldn't Drink Gatorade
In 1985, Gatorade founded the Gatorade Sports Science Institute to study athletic performance. Scientists and researchers funded by the institute came to a consensus that even a little dehydration, like 2%, was bad for performance. Rather than focus on hydration, though, this next drink sold itself on ideas about health,. In other words, it introduced the second big concept on the road to peak water.
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