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15min chapter
Everything You Need to Know About Product-Led Growth with the author of the book, Wes Bush
Product Growth Podcast
Navigating Product-Led Growth in SaaS
This chapter focuses on product-led growth (PLG) strategies within SaaS companies, analyzing examples like Lempire and RB2B to assess their product-led classification. The discussion highlights the balance between outbound sales and product-centric approaches, stressing the importance of user engagement for monetization. It also examines the unique challenges of targeting enterprise clients, emphasizing the need for a focused strategy that aligns with complex customer needs.
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