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S2 E30 - Early Indicators for Measuring Demand Creation Impact

Stacking Growth | The B2B Marketing Podcast

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Are You Reaching the Right Audience?

Don't shy away from, like allison's talking about here, something that she does with her clients where, you know, they're opening up some of the ads and looking at the engagements. I think having a good honest look, if you're non if more influences, instead of your decision makers, are really getting that impression share, it can help you say, ok, you know,. maybe i want to exclude this company, or this list of companies from my target audience. It does also help you make some judgment calls on, are these the only corps platforms i should be focusing on, or do i need to diversify into other communities an other channels? And then one further

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