5min chapter

Choiceology with Katy Milkman cover image

An Accidental Experiment: With Guests Steven Levitt, Solomon Ezra & Stephen Spector

Choiceology with Katy Milkman

CHAPTER

Randomized Experiments Can Be Super Powerful

Charles Schwab: Accidental experiments are sitting around firms everywhere. He says it doesn't take anything more than Excel, a comparison of means and simple to explain. People don't have to trust that you've done some complicated analysis, he says. "I love that as a final thought, the common sense can help us make sense of the world"

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