I love the idea to of approaching your interface like a conversation you know Aaron Gustafson wrote about that too in his great book adaptive web design. When somebody's interacting with their product they really are in many ways having a conversation with you and because you're you're we're part of our products that we create so yeah let's let's have good conversations with our products I love I love that what you just added their Samuel some great value in that answer. And this is my last question I promise and it's one of my favorites because I really have a heart for for the folks listening I call them defenders fondly because they do want to fight for the users and they want to fight