50. Insights-powered ABM | Citrix
Let’s talk ABM
The Importance of Insights
At Citrix, we have a wealth of tools to use. It both give us sort of business insights on the customer and other tools where you can profile and do social profiling of your target contacts. And then I think we've got enough hooks. We can look at the install base and all that useful information. But we really have to find those hooks. In a world where people are time-poor and information overloaded, then I think you've got to find those niche topics to engage in with.
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