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Why You Need to Stress Test Your Strategies (and Tactics)

HBR IdeaCast

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Understanding Strategy Resilience in the Face of Shocks

This chapter emphasizes the necessity of stress testing strategies in the travel sector by exploring a scenario akin to the COVID-19 pandemic. It recounts a 2017 exercise with students who simulated the impacts of sudden market shocks, illustrating the essential need for adaptability in business strategies.

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