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Why You Need to Stress Test Your Strategies (and Tactics)

HBR IdeaCast

CHAPTER

Understanding Strategy Resilience in the Face of Shocks

This chapter emphasizes the necessity of stress testing strategies in the travel sector by exploring a scenario akin to the COVID-19 pandemic. It recounts a 2017 exercise with students who simulated the impacts of sudden market shocks, illustrating the essential need for adaptability in business strategies.

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