A Dynamic Duo: Hacking the Product-Product Marketing Relationship to Drive Growth by Eventbrite VP of Product Marketing
The Product Podcast
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The Importance of Collaboration in Product Marketing
Product management and product marketing are really just two sides of the same coin. Product managers may ask how well that we solve the customer problem is our solution really set up to address the pain point in a way that is frictionless. But as product marketers, we're also thinking about how well are we penetrating our market? How many people in that market have this problem? And for those who do, how connected are they to us and who we are and the value that we can deliver?
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