You're Wrong About cover image

Cola Wars with Miles Klee

You're Wrong About

CHAPTER

Coca-Cola's Holiday Marketing and Iconic Bottle Design

This chapter explores the evolution of Coca-Cola's marketing strategies, particularly its nostalgic Christmas advertising featuring Santa Claus from the 1930s and 40s. It also highlights the brand's pivotal 1914 bottle redesign that secured its iconic and recognizable hobble skirt shape.

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