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2min chapter
Cola Wars with Miles Klee
You're Wrong About
Coca-Cola's Holiday Marketing and Iconic Bottle Design
This chapter explores the evolution of Coca-Cola's marketing strategies, particularly its nostalgic Christmas advertising featuring Santa Claus from the 1930s and 40s. It also highlights the brand's pivotal 1914 bottle redesign that secured its iconic and recognizable hobble skirt shape.
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Discover
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