5min chapter

Unthinkable with Jay Acunzo cover image

Experts vs. Explorers

Unthinkable with Jay Acunzo

CHAPTER

Using Existing Projects to Test Out New Ideas

Shan: I started working in some of what i was learning and talking points into presentations i was giving about innovation, which was the topic of noa previous book. And he described it as the really flattering analogy, actually, is michael angelo chiping away at the marble and finding the David inside. So much i took away from that just now, shan starts to integrate new findings and ideas into his existing work. It can be as simple as finding little pockets in existing projects you're already creating to test out your new ideas. This is all a form of lowering the stakes.

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