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2min chapter
The New Rules of Persuasion in Business and Life
The Next Big Idea Daily
Intro
This chapter explores the effectiveness of persuasion in business and life, highlighting the shortcomings of traditional approaches. It emphasizes the importance of understanding human instincts, drawing on insights from behavioral science to revolutionize brand messaging and identity.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode