
Wait, TikTok Has a Sister App?
Slate News
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How ByteDance Is Thinking About Its Future in the United States
ByteDance is trying to acquire critical mass. It's really different from doing a Nike campaign or advertising lululemon yoga pants and something. The very tools that you, a theoretical creator would need in order to do that are already owned by ByteDance. And I think for certain influencers who can probably make more money doing other things this kind of outreach didn't really appeal to them.
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