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How to Focus on the Problem, Not the Solution by Spotify PM

The Product Podcast

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Why Do You Drink Coffee in Your Kitchen in the Morning?

Why do you drink coffee in your kitchen in the morning? And a response could be, oh, i want to fe'll awake with kafine. Ok ah. So why don't you drink tea instead? Because, you know, tea has kafin. Well, aha, you have uncovered a gem here. This is a type of insight that we want to find an emotional need. You may not always necessarily get to that point, but this is a me trying to illustrate that.

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