The Future of SEO

SEO is getting harder, and what is kind of true about the angle of whole SEO instead? Like, gaming the algorithm is almost impossible. Because Google are using, and not just Google, all the searches, it's using lots of user signals. So you can't just create content that their bots are going to like,. because actually, when people get through to it and go, fmare, this is awful. We're just in that AI content point.