Inside The Nudge Unit cover image

Creating‌ ‌‌evidence-based‌ ‌government‌

Inside The Nudge Unit

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Enhancing Government Policies with Behavioral Insights

Exploring the practical applications of behavioral insights in government policies through case studies, emphasizing the integration of theory, experiments, and real-world knowledge to drive effective decision-making. The chapter also addresses the importance of reducing friction in conducting randomised trials and the value of combining insights from AB tests with traditional methodologies for optimal policy outcomes.

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