Inside The Nudge Unit cover image

Creating‌ ‌‌evidence-based‌ ‌government‌

Inside The Nudge Unit

CHAPTER

Enhancing Government Policies with Behavioral Insights

Exploring the practical applications of behavioral insights in government policies through case studies, emphasizing the integration of theory, experiments, and real-world knowledge to drive effective decision-making. The chapter also addresses the importance of reducing friction in conducting randomised trials and the value of combining insights from AB tests with traditional methodologies for optimal policy outcomes.

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