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Paul Jordan: Selling second hand cars, surviving in F1 & being sacked ten times by Eddie Jordan

Formula For Success

00:00

Bernie Equestan's Formula

"I couldn't have survived without him. He hasn't got to where he is by being soft," says David Coulthard. "He always said, Jordan, I'll support you because you were trying and that you wanted to happen." The three of us are here today because of Mr E, of what he did for the sport, they're as far as I'm concerned", insists Michael Schumacher. 'This has been brilliant,' adds team-mate Kimi Raikkonen after 13 years working with Eddie.

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