How Mahoo Built a Clear Content Process to Drive Demand

Mahu: I was the first line of defense when it came to all these requests that come in for the team. So I had a good understanding and a good handle on where we probably need to clarify our communication around what we do, how we support teams. We wanted to be super objective about how we handle these things and make sure that they met the criteria that we were focused on. It grew our business, you know, something like 40% in one year. And so I think that that was a testament to having clarity and distinct roles and responsibilities when it comes to content. The other thing that was really very much in the back of our minds is in addition to that sales funnel